This article is a guide to buying wine, introducing how to choose wine based on taste preferences. It points out that different brands such as Lafite and Penfolds have their own flavour characteristics, and provides methods for selection from aspects such as sweetness, acidity, and tannins. It emphasises choosing according to personal taste (e.g., preference for fruity or full-bodied) and food pairing, and mentions that prices range from tens of yuan to over a thousand yuan.

The core aim is to help consumers easily find their favourite wine.

For New Zealand wine exporters, this article signals a rationalising trend among Chinese consumers: they are no longer blindly chasing brands but are more focused on taste and personal match. Small and medium enterprises should optimise product descriptions to highlight flavour profiles (e.g., fruitiness, minerality) and food pairing suggestions to attract experience-oriented consumers. On the other hand, the rise of local Chinese wine brands may pose competition, but the pure image of New Zealand wines remains a differentiating advantage.

It is advisable to shift marketing from 'brand stories' to 'sensory experiences', for example by creating short videos that showcase the wine's colour and aroma. In closing: with the rise of online tasting culture in China, direct-to-consumer engagement (e.g., virtual tastings) could become a new touchpoint.

Keywords: wine, taste, brand, selection, buying guide, consumer preference, pairing

本文为葡萄酒选购指南，介绍了如何根据口感偏好选择葡萄酒。文章指出不同品牌如拉菲、奔富等具有各自风味特点，并提供了从甜度、酸度、单宁等方面挑选的方法。强调根据个人口味（如喜欢果香或醇厚）及搭配食物来选择，并提及价格区间从几十元到上千元不等。

核心目的是帮助消费者轻松找到心仪美酒。

对于新西兰葡萄酒出口商，这篇文章提示中国消费者对葡萄酒选购的理性化趋势：他们不再盲目追求品牌，而是更关注口感与个人匹配。中小企业应优化产品描述，突出风味特征（如果香、矿物质感）和食物搭配建议，以吸引注重体验的消费者。另一方面，需注意中国本土葡萄酒品牌的崛起可能带来竞争，但新西兰葡萄酒的纯净形象仍是差异化优势。

建议将营销从“品牌故事”转向“感官体验”，例如制作短视频展示酒体色泽和香气。结语：随着中国线上品鉴文化的兴起，直接面向消费者的互动（如虚拟品酒会）可能成为新触点。

关键词: 葡萄酒, 口感, 品牌, 选择, 选购指南, 消费者偏好, 搭配

Photo by Boudewijn Boer on Unsplash

Source: Baijiahao