The article shares honey purchasing tips from an old beekeeper, pointing out the uneven quality of honey on the market and how consumers often waste money. The beekeeper emphasises focusing on indicators such as origin, maturity, and active enzyme content, noting that a high price does not necessarily mean high quality. He recommends choosing natural mature honey from reputable brands, rather than over-processed or adulterated products.

The article does not provide specific brand or price data, but uses examples to illustrate how to distinguish genuine honey, such as observing crystallisation and smelling. It finally reminds consumers to purchase rationally and avoid being misled by marketing gimmicks.

For New Zealand honey exporters, the growing attention Chinese consumers pay to honey quality is both an opportunity and a challenge. On one hand, New Zealand mānuka honey has established a solid reputation in China's premium market thanks to its unique antibacterial activity (UMF standard), with demand remaining stable. On the other hand, high-quality domestic Chinese honey brands are also rising, capturing market share through live-streaming e-commerce and origin traceability marketing.

Additionally, tighter regulation in China, including the new national standard for honey implemented in 2024, imposes heavier penalties for adulteration and non-standard labelling. Exporters must ensure their products comply with Chinese labelling regulations, such as quantitative labelling of active ingredients.

Keywords: honey, purchasing, beekeeping, quality, consumer guide, authenticity identification, natural honey

文章由养蜂老农分享蜂蜜选购经验，指出市场上蜂蜜品质参差不齐，消费者常花冤枉钱。老农强调应关注蜂蜜的产地、成熟度、活性酶含量等指标，并指出高价未必等于高品质。建议选择有信誉品牌的天然成熟蜜，而非过度加工或掺假产品。

文章未提供具体品牌或价格数据，但通过实例说明如何辨别真假蜂蜜，如观察结晶、闻气味等。最终提醒消费者理性购买，避免被营销噱头误导。

对新西兰蜂蜜出口商而言，中国消费者对蜂蜜品质的日益关注既是机遇也是挑战。一方面，新西兰麦卢卡蜂蜜凭借其独特的抗菌活性（UMF标准）已在中国高端市场建立口碑，需求持续稳定。但另一方面，中国本土优质蜂蜜品牌也在崛起，通过直播电商和产地溯源营销抢占市场份额。

此外，中国市场监管趋严，2024年实施的《蜂蜜》新国标对掺假、标注不规范等行为加大处罚，出口企业需确保产品符合中国标签法规（如活性成分定量标示）。

关键词: 蜂蜜, 选购, 养蜂, 品质, 消费指南, 真假鉴别, 天然蜂蜜

Photo by Boba Jaglicic on Unsplash

Source: Baidu Baijiahao