New Zealand family business Future Cuisine is promoting live green-lipped mussels and glacier freshwater king salmon in China through video licensing. The company emphasises the sustainability of NZ aquaculture, with green-lipped mussels ranking among the world's top eco-friendly seafood due to their longline farming method, and king salmon sourced from natural freshwater lakes south of latitude 40°S. The NZ government's A+ environmental programme ensures fisheries sustainability, boosting exports of premium seafood such as black foot abalone, Pacific oysters, and Antarctic scampi.

The videos highlight the products' purity and natural appeal, but specific sales figures, channels, and partnership details have not been disclosed.

For the Chinese market, the 'pure' and 'sustainable' labels of New Zealand seafood are core appeals for premium consumers. NZ SMEs can learn from this storytelling marketing strategy, using short videos to highlight origin certifications (e.g., the A+ environmental programme) and unique species (e.g., live green-lipped mussels, glacier king salmon). However, from a competitive perspective, domestic Chinese seafood brands are strengthening their quality narratives, so NZ products need to differentiate through cold-chain logistics and pricing.

It is recommended that SMEs, when partnering with Chinese importers, prioritise partners focused on high-end dining and e-commerce channels, and leverage the NZ-China Free Trade Agreement to reduce tariff costs. In the future, if NZ can unify a 'Sustainable Seafood' certification, it will help SMEs collectively enhance their premium pricing power.

Keywords: New Zealand seafood, live green-lipped mussels, glacier freshwater king salmon, sustainable fisheries, Chinese market, family business, Future Cuisine, A+ environmental programme, premium seafood

新西兰家族企业Future Cuisine通过视频授权在中国推广活青口贝和冰川淡水帝王鲑。该公司强调新西兰水产养殖的可持续性，青口贝作为长线养殖产品位列全球环保海鲜前列，帝王鲑则来自南纬40°以南的天然淡水湖。新西兰政府推行的A+环境项目保障了渔业可持续性，并带动了黑金鲍、太平洋生蚝、南极海螯虾等高端海产的出口。

视频展示了产品纯净、天然的卖点，但具体销售数据、渠道和合作细节尚未公布。

对中国市场而言，新西兰海鲜的‘纯净’和‘可持续’标签是高端消费者的核心诉求。新西兰中小企业可借鉴其故事化营销策略，通过短视频突出产地认证（如A+环境项目）和独特品种（如活青口贝、冰川帝王鲑）。但从竞争角度看，中国本土海鲜品牌正强化品质叙事，新西兰产品需在冷链物流和价格定位上差异化。

建议中小企业与中国进口商合作时，优先选择专注高端餐饮和电商渠道的伙伴，并利用中新自由贸易协定降低关税成本。未来，若新西兰能统一推广‘可持续海产’认证，将有助于中小企业集体提升溢价能力。

关键词: 新西兰海鲜, 活青口贝, 冰川淡水帝王鲑, 可持续渔业, 中国市场, 家族企业, Future Cuisine, A+环境项目, 高端海产

Photo by Gilberto Olimpio on Pexels

Source: Sohu.com