Launched in March 2021 by former MP Dr. Yang Jian, the New Zealand Chinese Business Club aims to build a two-way bridge for trade between China and New Zealand. Over five years, the club has grown from dozens to hundreds of members, attracting local dignitaries with high-standard events (five-star hotels, plated meals, table hosts). Chinese Ambassador to New Zealand Wang Xiaolong praised the club for playing a positive role in promoting bilateral trade and cultural exchanges.

Its flagship programme is business delegations to China, using a 'pre-match, precise match' mechanism: one to two months before departure, member company profiles are sent to the visited Chinese cities, where local government invites relevant enterprises to ensure substantive meetings. The club also engages at the policy level, such as collecting member feedback for a formal report when government sought business input on retail safety. Yang Jian said China's economy continues to improve, with the 2025 delegation visiting Sichuan and Chongqing, and future expansion to more provinces while deepening cooperation with the Auckland Chamber of Commerce.

The New Zealand Chinese Business Club offers local small and medium enterprise (SME) owners an efficient people-to-people channel into the Chinese market. Its precise matching model for business delegations avoids the blindness of traditional trips, especially suitable for resource-limited SMEs: simply submit company profiles and cooperation requests in advance, and under local government coordination, directly negotiate with target businesses, greatly reducing trial costs. Moreover, the club's policy advocacy voice is noteworthy—when government solicits opinions on issues like retail safety, it can aggregate member views, meaning SME voices can influence policy.

However, to truly benefit, businesses must prepare materials seriously and actively participate, otherwise it risks becoming perfunctory. Enterprises interested in the Chinese market can prioritise obtaining first-hand industry trends and local policy information through the club. In future, as the club deepens cooperation with the Auckland Chamber of Commerce and expands delegations to more Chinese provinces, people-to-people connections between China and New Zealand businesses will become more systematic, offering new windows for promoting New Zealand agricultural products, tourism services and other areas.

Keywords: New Zealand Chinese Business Club, Yang Jian, China-New Zealand trade, two-way channel, business delegation, precise match, Chinese businesspeople, Wang Xiaolong

2021年3月，新西兰华商俱乐部由前国会议员杨健博士正式启动，旨在搭建中新经贸双向桥梁。五年来，俱乐部从几十人扩展至数百人，以高规格活动（五星级酒店、分餐制、设桌长）吸引当地政要出席。中国驻新西兰大使王小龙评价俱乐部为促进两国经贸合作和人文交流发挥积极作用。

核心品牌项目是赴华商务考察团，采用“提前匹配、精准对接”机制：出发前一至两个月，会员企业资料汇编发送至中国到访城市，由当地政府邀约对口企业，确保实质对接。俱乐部还积极参与政策层面，如政府就零售业安全征求商界意见时，通过俱乐部收集反馈形成正式报告。杨健表示中国经济持续向好，2025年率团访问四川、重庆，未来拓展至更多省市，同时深化与奥克兰商会的合作。

新西兰华商俱乐部为本地中小企业主提供了一个高效进入中国市场的民间通道。其赴华商务考察团的精准对接模式，避免了传统考察的盲目性，尤其适合资源有限的中小企业：只需提前提交企业简介与合作诉求，便能在当地政府牵线下直接与对口企业洽谈，大幅降低试错成本。此外，俱乐部在政策层面的发声能力值得关注——当政府就零售业安全等议题征求意见时，能通过俱乐部汇集会员意见，这意味着中小企业的声音有机会影响政策制定。

不过，要真正获益，企业需认真准备资料并积极参与活动，否则容易流于形式。对中国市场有拓展意向的企业，可优先通过俱乐部获取行业趋势和地方政策的第一手信息。未来，随着俱乐部与奥克兰商会深化合作及考察团拓展至更多中国省市，中新企业间的民间对接将更加系统化，这为新西兰农产品、旅游服务等领域的品牌推广提供了新窗口。

关键词: 新西兰华商俱乐部, 杨健, 中新经贸, 双向通道, 商务考察团, 精准对接, 华商, 王小龙

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Source: Bai Jiahao