Anhui Yuanzheng Bioengineering Co. , Ltd sells concentrated whey protein powder WPC80, with starting price of 90 yuan/kg (1-25 kg), 85 yuan/kg (25-1000 kg), 75 yuan/kg (≥1000 kg), available quantity 25,000 kg, suggested retail price 90 yuan/kg. Product is food grade, active substance content 99%, packaging specification 25 kg, shelf life 2 years, origin Anhui, China.

The company is a manufacturer, mainly dealing in chitosan, cyclodextrin, etc. The article also introduces the differences and uses of concentrated whey protein, whey protein isolate and whey protein peptide. Whey protein isolate purity exceeds 90%, price is 2-3 times that of concentrated whey protein. Whey protein peptide is a hydrolysate, more easily absorbed.

For New Zealand whey protein exporters, Chinese domestic products compete on low prices, with concentrated whey protein as low as 75 yuan/kg, directly impacting imports. However, New Zealand whey protein still has advantages in quality certification, food safety and brand trust, especially for high-end markets such as infant formula or sports nutrition. For value-added products like whey protein isolate and whey protein peptide, NZ firms can avoid price competition through differentiation.

It is recommended to focus on Chinese consumer demand for attributes such as natural, non-GM, grass-fed, and strengthen brand stories. In addition, Chinese domestic products mainly target small and medium customers; NZ firms can target large food enterprises or private labels of e-commerce platforms.

Keywords: concentrated whey protein powder, WPC80, whey protein, Anhui Yuanzheng Bioengineering, price, food grade, nutritional fortifier

安徽远征生物工程有限公司销售浓缩乳清蛋白粉WPC80，起订价90元/公斤（1-25公斤），85元/公斤（25-1000公斤），75元/公斤（≥1000公斤），可售量25000公斤，建议零售价90元/公斤。产品为食品级，有效物质含量99%，包装规格25kg，保质期2年，原产地中国安徽。公司为生产型企业，主营壳聚糖、环状糊精等。

文章同时介绍了浓缩乳清蛋白、分离乳清蛋白和乳清蛋白肽的区别及用途，分离乳清蛋白纯度超90%，价格是浓缩乳清蛋白的2-3倍。乳清蛋白肽是水解产物，更易吸收。

对于新西兰乳清蛋白出口商，中国本土产品以低价竞争，浓缩乳清蛋白价格低至75元/公斤，直接冲击进口产品。但新西兰乳清蛋白在质量认证、食品安全和品牌信任度上仍有优势，尤其针对高端市场如婴儿配方或运动营养。分离乳清蛋白和乳清蛋白肽等高附加值产品，新西兰企业可通过差异化定位避开价格战。

建议关注中国消费者对纯天然、非转基因、草饲等附加属性的需求，强化品牌故事。此外，中国本土产品主要面向中小客户，新西兰企业可瞄准大型食品企业或电商平台的自有品牌。

关键词: 浓缩乳清蛋白粉, WPC80, 乳清蛋白, 安徽远征生物工程, 价格, 食品级, 营养强化剂

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Source: Food Business Network