The EU Tea Import and Export Trade Research Report (2024), jointly released by the Tea Industry Branch of China Association for the Promotion of International Agricultural Cooperation and the Belt and Road International Tea Trade Industry Science and Technology Innovation Institute, shows that in 2024, EU tea import value reached EUR 583 million, a year-on-year increase of 68.400%; import volume was 119,800 tonnes, up 6.61%; average price was EUR 4.87/kg, up 4.54%. Export value was EUR 265 million, up 8.63%; export volume was 21,800 tonnes, up 9.30%; average price was EUR 12.13/kg, down 0.61%. Black tea was the largest tea category, accounting for 76.44% of import volume and 68.40% of import value, followed by green tea.

Among member states, Germany ranked first in import value with EUR 177 million, while Poland led in export value with EUR 119 million. China was the largest source of tea imports for the EU, accounting for 20.37% of import volume, followed by India, Kenya, Sri Lanka and the United Kingdom. The report analyses in depth from four dimensions: tea category structure, member state performance, and trade partner patterns, providing decision-making basis for the industry.

The EU tea market data offers valuable reference for New Zealand SMEs. Although New Zealand is not a major tea exporter, its specialties such as dairy products and honey may encounter similar trade pattern changes. The structural share of black and green teas indicates EU consumer preferences; New Zealand companies developing tea-based or functional beverages could adjust product lines accordingly.

As the largest source of imports, China's export growth may squeeze shares from other origins, but rising average import prices in the EU suggest room in the premium segment. Poland and Germany serve as re-export hubs, offering SMEs a potential entry route via local distributors. Attention should be paid to EU organic certification and other access barriers; the report does not mention policy risks, but the trend of trade partner diversification (US, UK, Australia) implies the need to flexibly adapt to different market standards.

It is advisable to monitor Chinese tea companies' competitive strategies while exploring cooperation opportunities with local EU brands.

Keywords: EU, tea, import and export trade, research report, black tea, green tea, China market, Germany, Poland, trade pattern

中国农业国际合作促进会茶产业分会与“一带一路”国际茶贸易产业科技创新院联合发布《欧盟茶叶进出口贸易研究报告(2024)》。报告显示，2024年欧盟茶叶进口额达1.196亿欧元，同比增长1.195%；进口量1.194万吨，同比增长1.193%；均价1.192欧元/Kg，增长1.191%。出口额1.190亿欧元，同比增长8.63%；出口量2.18万吨，同比增长9.30%；均价12.13欧元/Kg，下降0.61%。

红茶为最大茶类，进口量占比76.44%，进口额占比68.40%；绿茶次之。成员国中，德国以1.77亿欧元进口额居首，波兰以1.19亿欧元出口额位列第一。中国是欧盟最大茶叶进口来源国，进口量占比20.37%，其次为印度、肯尼亚、斯里兰卡和英国。

报告从茶类结构、成员国表现及贸易伙伴格局四个维度深入分析，为行业提供决策依据。

欧盟茶叶市场数据对新西兰中小企业具有参考价值。尽管新西兰并非茶叶主要出口国，但乳制品、蜂蜜等特产可能面临类似贸易格局变化。红茶与绿茶的结构占比显示欧盟消费者偏好，新西兰企业若开发茶饮或功能性饮料，可针对性调整产品线。

中国作为最大进口来源国，其出口增长可能挤压其他产区份额，但欧盟进口均价上升说明高端市场仍有空间。波兰、德国作为转口贸易枢纽，中小企业可考虑通过当地分销商进入市场。需注意欧盟有机认证等准入门槛，报告未提政策风险，但贸易伙伴多元化趋势（美、英、澳）暗示需灵活适应不同市场标准。

建议关注中国茶企竞争策略，同时探索与欧盟本地品牌合作机会。

关键词: 欧盟, 茶叶, 进出口贸易, 研究报告, 红茶, 绿茶, 中国市场, 德国, 波兰, 贸易格局

AI illustration on MiDeer Observer

Source: International Agricultural Cooperation Promotion Association