Chinese auto exports have evolved through three distinct phases. Chery has ranked first in exports for 23 consecutive years, driven by its overseas production bases.

Chinese auto exports are shifting rapidly from conventional petrol cars to new energy vehicles. Chery, SAIC, and BYD illustrate different export strategies. New Zealand, an early market for right-hand drive petrol cars, is now welcoming more Chinese new energy brands.

In 2024, the BYD Atto 3 became one of the top three best-selling pure electric models in New Zealand, while MG continues to expand through localised operations. For NZ small and medium business owners, the influx of Chinese brands is squeezing the market share of Japanese, Korean, and local used car dealers, but it also creates opportunities in distribution, charging station installation, after-sales service and maintenance. Particularly in regions with weak charging infrastructure like the South Island, partnering with new energy vehicle companies to deploy charging networks could be a differentiating entry point.

Businesses should also monitor changes in clean car subsidy policies that affect demand timing, and adjust inventory and marketing strategies accordingly.

Keywords: Chinese auto exports, Chery, SAIC, BYD, new energy, overseas market, European sales, Japanese market, Southeast Asia

中国汽车出海经历三个阶段：奇瑞通过海外生产基地连续23年位居出口第一，海外销

中国汽车出口已从传统燃油车向新能源快速转型，奇瑞、上汽、比亚迪代表了不同出海路径。新西兰作为早期右舵燃油车出口目的地，如今正迎来更多中国新能源品牌。2024年比亚迪Atto 3已成为新西兰纯电车型销量前三，MG凭借本地化运营持续增长。

对NZ中小企业主而言，中国品牌涌入一方面挤压了日韩系及本地二手车市场份额，另一方面也创造了分销代理、充电桩安装、售后维保等配套服务机会。尤其在南岛等充电设施薄弱区域，与新能源车企合作布局补能网络或成为差异化切入点。同时，留意清洁能源汽车补贴政策变动对需求节奏的影响，提前调整库存与营销策略。

关键词: 中国汽车出海, 奇瑞, 上汽, 比亚迪, 新能源, 海外市场, 欧洲销量, 日本市场, 东南亚

AI illustration on MiDeer Observer

Source: Tencent News