Multiple China-New Zealand economic and trade cooperation projects were promoted in Auckland, New Zealand on 13 June, including the 140th Canton Fair, the 21st China International Small and Medium Enterprises Fair, the 2026 New Zealand-China Commodities Expo, and the Guangdong Products Exhibition in Fiji, a South Pacific island nation. John Cochrane, Chair of the New Zealand China Trade Association, stated the association has shifted from servicing New Zealand importers to supporting two-way trade and assisting Chinese enterprises to expand into the New Zealand market, noting that the projects promoted provide an opportunity for mutual benefit. Wang Chengguang, Director of the Economic and Commercial Office of the Chinese Consulate-General in Auckland, pointed out that China's high-quality development and high-level opening-up create cooperation opportunities for all countries, that the healthy and stable development of China-New Zealand relations provides a favourable environment for economic and trade exchanges, and that New Zealand Chinese businesses make unique contributions to bilateral cooperation.

The event was hosted by the New Zealand Cantonese Chamber of Commerce, whose President Wang Jiazheng said the chamber will continue to organise China-New Zealand and regional economic and trade exchanges to help enterprises participate in multilateral economic and trade cooperation. The event aimed to promote two-way economic and trade exchanges, with specific exhibition participation plans introduced during the session.

For New Zealand SME owners, this promotion event directly offers multiple platforms to access the Chinese market, such as the Canton Fair and the SME Fair, which help businesses reach Chinese buyers and test product feedback. Meanwhile, the shift of the New Zealand China Trade Association towards supporting two-way trade means SMEs can also leverage its resources to expand sales channels in China. On the other hand, the event also emphasises assisting Chinese enterprises to enter New Zealand, which may bring competition in some industries but more often presents cooperation opportunities—such as joint ventures or OEM arrangements with Chinese firms.

It is recommended to watch the 2026 New Zealand-China Commodities Expo, plan exhibition products in advance, and utilise organisations like the Cantonese Chamber of Commerce for localised support. In conclusion, SMEs should seize the positive signals from the event, prioritise registering for established exhibitions like the Canton Fair, and maintain contact with the Cantonese Chamber of Commerce to stay informed about subsequent activities.

Keywords: China-New Zealand trade, promotion event, Canton Fair, SME Fair, New Zealand-China Commodities Expo, two-way trade, Auckland, Cantonese Chamber of Commerce, cooperation opportunities

中国和新西兰多个经贸合作项目6月13日在新西兰奥克兰集中推介，包括第140届广交会、第二十一届中国国际中小企业博览会、2026新西兰-中国商品博览会、广东商品南太平洋岛国（斐济）展等。新西兰中国贸易协会主席约翰·科克伦表示协会已从服务新西兰进口商转向支持双向贸易，并协助中国企业拓展新西兰市场，认为当天推介的项目为中新互利共赢提供契机。中国驻奥克兰总领馆经商处主任王程光指出，中国高质量发展和高水平对外开放为各国创造合作机遇，中新关系健康稳定发展对经贸往来形成良好环境，新西兰华商为双边合作做出独特贡献。

推介会由新西兰粤商会主办，会长汪家正称商会将继续组织中新及区域经贸交流，助力企业参与多边经贸合作。此次活动旨在推动两国经贸往来“双向奔赴”，具体参展方案已在会上介绍。

对于新西兰中小企业主，此次推介会直接提供了多个进入中国市场的平台，如广交会和中博会，这些展会有助于企业接触中国买家、测试产品反馈。同时，新西兰中国贸易协会转向双向贸易支持，意味着中小企业也可借助其资源拓展在华销售渠道。另一方面，推介会也强调协助中国企业进入新西兰，这可能在部分行业带来竞争，但更多是合作机会——例如与中方企业合资或代工。

建议关注2026新西兰-中国商品博览会，提前规划参展产品，并利用粤商会等组织获取本地化支持。结语：中小企业应抓住推介会释放的积极信号，优先报名广交会等成熟展会，同时与粤商会保持联系，获取后续活动安排。

关键词: 中新经贸, 推介会, 广交会, 中小企业博览会, 新西兰中国商品博览会, 双向贸易, 奥克兰, 粤商会, 合作机遇

Photo by Hans on Pixabay

Source: Penguin Account