New Zealand Trade and Investment Minister Todd McClay said in an interview with 21 that the China-NZ economic and trade relationship is deepening through regional trade and open cooperation. He emphasised strengthened collaboration under multilateral frameworks like RCEP to facilitate trade and create broader market opportunities for businesses in both countries. The Minister noted that New Zealand will continue to expand exports to China, particularly in dairy, meat, and fruit, while encouraging Chinese investment in New Zealand's infrastructure and technological innovation.

No specific data were disclosed.

New Zealand small and medium-sized enterprise (SME) owners should pay attention to the dual impact of deepening China-NZ relations. On the opportunity side: RCEP tariff reductions will lower export costs, especially for dairy, meat, and other advantaged products; Chinese e-commerce platforms (e.g. Tmall Global) offer new channels for brand promotion, allowing SMEs to reach Chinese consumers directly through digital marketing. On the risk side: increased competition from rising Chinese domestic brands and products from other countries requires businesses to differentiate, for example by highlighting New Zealand's pure and sustainable provenance.

Additionally, China's tightening market regulation demands compliance (e.g. food safety standards). In the long term, tourism and services may benefit from returning Chinese tourists, but will need to adapt to new consumption habits (health and experience-focused tourism). In conclusion: the deepening of China-NZ cooperation opens a window for businesses, but proactive adaptation is necessary.

Keywords: China-NZ economic and trade relations, regional trade, open cooperation, New Zealand, Trade and Investment Minister, Todd McClay, RCEP, trade facilitation, SMEs, exports to China

新西兰贸易与投资部长托德·麦克莱在21专访中表示，中新经贸关系正通过区域贸易与开放合作持续深化。他强调，双方在RCEP等多边框架下加强合作，推动贸易便利化，为两国企业创造更广阔的市场空间。部长指出，新西兰将继续扩大对华出口，特别是在乳制品、肉类、水果等优势领域，同时鼓励中国投资新西兰基础设施和科技创新。

无具体数据披露。

新西兰中小企业主应关注中新关系深化带来的双重影响。机会方面：RCEP关税减免将降低出口成本，尤其乳制品、肉类等优势产品；中国电商平台（如天猫国际）为品牌推广提供新渠道，中小企业可借助数字营销直接触达中国消费者。风险方面：竞争加剧——中国本土品牌崛起及其他国家产品涌入，要求企业注重差异化，例如强调新西兰纯净、可持续的产地故事；此外，中国市场监管趋严，需确保合规（如食品安全标准）。

长远看，旅游服务业可能受益于中国游客回流，但需适应新的消费习惯（健康、体验式旅游）。结语：中新合作深化为企业打开窗口，但需主动适应变化。

关键词: 中新经贸关系, 区域贸易, 开放合作, 新西兰, 贸易与投资部长, 托德·麦克莱, RCEP, 贸易便利化, 中小企业, 对华出口

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Source: Baijiahao